Are Your Sales Incentives Driving Results – Or Just Activity?

Sales compensation plans are one of the most powerful levers in your revenue engine yet they’re often misunderstood, overly complex, or misaligned with business strategy.

In this webinar, we break down how to design and assess incentive compensation plans that actually influence behavior, motivate teams, and drive measurable business outcomes.

Why This Matters

The right incentive plan creates clarity, accountability, and motivation. It gives salespeople confidence that increased effort leads to increased reward and aligns their actions with company success.

But when plans are misaligned or poorly designed, they can:

• Encourage the wrong selling behaviors
• Create confusion and disengagement
• Reward activity instead of outcomes
• Undermine team collaboration
• Be gamed in ways that hurt the business

What You’ll Learn

✔ A simple framework to evaluate your current compensation plan

✔ The 5 critical levers CROs use to improve performance:

• Strategy Alignment – Align compensation with business goals and desired behaviors
• People – Ensure your talent matches your sales motion and plan design
• Comprehension – Make the plan easy to understand and act on
• Excitement – Create real motivation and belief in the opportunity
• Platforms & Tracking – Ensure systems support measurement and execution

✔ How to align compensation with your growth strategy

✔ Ways to ensure your team understands and buys into the plan

✔ How to avoid the biggest mistakes that lead to underperformance or gaming the system

Reserve Your Spot

If your compensation plan isn’t driving the right behavior, it’s holding back your growth.