Keeping the Sales Team Motivated: Winning Culture and Performance Management

WEBINAR SERIES

Session 8: Keeping the Sales Team Motivated: Winning Culture and Performance Management

Date: Wednesday October 1, 2025 (12pm-1pm Est)

Are you wondering how to motivate your sales team to do more and always improve? The better question is, how can I keep them motivated!

Salespeople are never more motivated than when they first come into a job. They are looking at what you’re expecting them to do and want to do 50% more. Sales is a profession filled with rejection. So, the excitement can wane quickly if they are not motivated the right way and for the right reasons. When they let the rejection get to them, or when they build a book of business, they compromise with mediocrity.

Motivation doesn’t just come from money, it is a clear understanding of how they are contributing to the company, helping their clients and the desire to make a difference. Your team (and you!) need to have a clear vision of these things and keep them top of mind.

To keep your team motivated your team members must have the following:

• A clear vision of company goals, where are you planning to take the company and why- people want to be a part of something bigger

• A clear understanding of their role and how their contribution makes a difference

• Know what activities they need to perform to stay on track and always be improving

• The systems, tools and opportunities to be successful

It’s easy to get comfortable dealing with existing customers and relationships. How do you motivate them to also perform the much harder activity to bring in new accounts or develop deeper and more strategic relationships within existing accounts, or proactively get more business from clients that have bought from you before?

In this event we will cover:

• How to set meaningful goals that everyone can get behind.
• What makes a sales force culture successful
• How to motivate your team members with clarity on how they are making a difference
• How to make sure they have a plan for the activities and frequency required for their success.
• A way to track the activities and progress so everyone can see that they are producing results, each day.
• How to coach your team on what they need to do to execute on the activities and continue to improve
• How to help them maintain a mindset that each day the activities are performed is a winning day that should be celebrated
• Shaping the culture through sales effectiveness drivers

Join us and get the tools to keep your team motivated and exceed your goals every year!

Meet Your Trainer

Dan Fantasia, Founder of Treeline

Dan Fantasia has been in the field of sales recruiting since 1997 and founded Treeline in 2001. His exclusive focus on helping companies build world-class, elite sales teams has helped to change the lives of over 3,600 sales professionals. Dan has built a deep knowledge of what it takes to build and grow a top-producing business. As a proven sales leader and innovator, Fantasia has created a positively charged culture that promotes the good in every person, resulting in a team that has developed best-in-practice methodologies and technology that continues to revolutionize the industry. Dan’s leadership helped Treeline navigate uncertain times in the months following September 11, 2001, and under his guidance, sustained the business through both the great recession as well as helped Treeline thrive throughout the Covid pandemic. While Dan Fantasia’s passion and positive approach to business is what sets him apart from other leaders, his ability to identify opportunities in challenging times has established his business acumen and his reputation in the industry.

Jen Goldman, Founder of My Virtual COO

Jen Goldman, Founder of My Virtual COO and a business transformation specialist. With over 30+ years’ experience transforming 100s and training 1000s of professional services firms to experience higher growth, success and profits through scaling operations. Her thought leadership is found in Inc Magazine, Liberated CEO, Tools for High Profit Margin Practice, Vettafi, and on industry-leading conference stages, in addition to her Skool Community and YouTube Channel.

Ken Cheo

President and Owner of Our Sales Coach.

Ken Cheo, is the President and Owner of Our Sales Coach. Ken works with business owners, sales managers and select salespeople with guaranteed results for top-line sales growth. He helps companies develop an ideal client prospecting system where they can gain a strong market position and produce meetings with decision makers at ideal clients. Ken helps his clients develop a scalable and repeatable sales process that ensures they are not wasting time with people who don’t buy or buy from someone else. He works with business owners and sales managers on how to coach their sales teams so the changed behaviors and sales processes become habit and sustainable. Prior to creating the Our Sales Coach brand, Ken enjoyed over 20 years of sales and sales management experience. Ken has participated in speaking engagements and seminars on a variety of sales and marketing related subjects.