Marketing vs. Sales: Where Should CEOs Invest to Drive Growth in 2026?

WEBINAR SERIES

Date: Wednesday, November 5 (12pm-1pm Est)

As the CEO, You’re responsible for the growth of the business in 2026.
The decisions you’re making now will either accelerate or stall that progress.

So where should you invest: marketing, sales, or both? Should you restructure, realign, or simply scale what’s already in motion? This event isn’t about campaigns or quotas—it’s about executive priorities, resource allocation, and building a revenue engine that actually works.

In this private, CEO-focused session, we’ll cover:

• How to drive qualified lead flow through Conversion Rate Optimization (CRO)
• How to turn that lead flow into closed business with a measurable sales process
• What mid-market CEOs should actually be tracking in marketing/sales ROI
• Real-world case studies and a strategic framework for 2026 decision-making

You’ll walk away with insights and benchmarks to guide:
• CMO/CSO evaluations
• Investment priorities
• Organizational focus heading into the new year

Every journey starts with a single step. This session will be the first step in your company’s use of modern, data-driven marketing to increase your rate of growth

Meet Your Trainer

Ken Cheo

President and Owner of Our Sales Coach.

Ken Cheo, is the President and Owner of Our Sales Coach. Ken works with business owners, sales managers and select salespeople with guaranteed results for top-line sales growth. He helps companies develop an ideal client prospecting system where they can gain a strong market position and produce meetings with decision makers at ideal clients. Ken helps his clients develop a scalable and repeatable sales process that ensures they are not wasting time with people who don’t buy or buy from someone else. He works with business owners and sales managers on how to coach their sales teams so the changed behaviors and sales processes become habit and sustainable. Prior to creating the Our Sales Coach brand, Ken enjoyed over 20 years of sales and sales management experience. Ken has participated in speaking engagements and seminars on a variety of sales and marketing related subjects.

Melih Oztalay

CEO of SmartFinds Marketing

Melih Oztalay is the CEO of SmartFinds Marketing, a strategic digital marketing agency with over 35 years of experience helping B2B companies accelerate growth. Under his leadership, SmartFinds has become known for its innovative use of digital tools, AI-powered strategies, and data-driven marketing programs focused on conversion optimization and lead generation.

Melih is a recognized subject matter expert, industry author, and guest speaker, contributing to publications like Search Engine Journal, Crain’s Detroit Business, and Practical Ecommerce. He frequently appears on podcasts and video panels discussing marketing innovation, digital transformation, and revenue growth strategies for mid-market companies.

With a personal LinkedIn network of over 22,000+ connections, Melih is also an influential voice in B2B thought leadership. His firm’s success stems from a focus on what he calls the 4 A’s of Digital Marketing: Audience, Attract, Act, and Analyze—a strategic framework that helps companies convert visibility into measurable growth.

Melih’s work spans industries including manufacturing, technology, professional services, logistics, and healthcare. He is also the co-creator and weekly co-host of the video series Business Lunatics, bringing honest conversation and insights to the entrepreneurial world.