Recruiting and Hiring the Right Salesperson

WEBINAR SERIES

Session 7: Recruiting and Hiring the Right Salesperson

Date: Monday, September 8, 2025 (12pm-1pm Est)

This webinar is designed to remove the uncertainty in the recruiting and hiring process for salespeople. Ask yourself the following:

• Have you found yourself accepting the 80/20 rule as a reality for your company (you get 80% of your production from 20% of your salespeople)

• Are you 100% in your belief that you will get the sales results you expect from a salesperson when they come in?

• Are you tired of hiring people who interview well and then either struggle to get in front of enough prospects or unable to close the ones they meet?

What you will learn

Far Too often, recruiting and hiring is done at the seat of our pants. Even when we fail, we think the learning experience is all that we need to avoid that same situation the next time. This is untrue. The topics we will cover include:

• Making Sure you are filling the right position for optimal results

• How to really clarify what you are looking for

• Why salespeople interview so well and then fail to perform

• How to be assured you get what you expect in behavior before you hire

• How to identify if they will fit in and be an immediate contribution to your bottom line

• How to clearly articulate what you expect in an agreement before they start

We consistently hear how challenging it is to hire high-performing salespeople. This briefing will provide you with important insights into how you can overcome this strain and leverage the current employment market to your advantage.

Meet Your Trainers

Ken Cheo

President and Owner of Our Sales Coach.

Ken Cheo, is the President and Owner of Our Sales Coach. Ken works with business owners, sales managers and select salespeople with guaranteed results for top-line sales growth. He helps companies develop an ideal client prospecting system where they can gain a strong market position and produce meetings with decision makers at ideal clients. Ken helps his clients develop a scalable and repeatable sales process that ensures they are not wasting time with people who don’t buy or buy from someone else. He works with business owners and sales managers on how to coach their sales teams so the changed behaviors and sales processes become habit and sustainable. Prior to creating the Our Sales Coach brand, Ken enjoyed over 20 years of sales and sales management experience. Ken has participated in speaking engagements and seminars on a variety of sales and marketing related subjects.

Dan Fantasia, Founder of Treeline

Dan Fantasia has been in the field of sales recruiting since 1997 and founded Treeline in 2001. His exclusive focus on helping companies build world-class, elite sales teams has helped to change the lives of over 3,600 sales professionals. Dan has built a deep knowledge of what it takes to build and grow a top-producing business. As a proven sales leader and innovator, Fantasia has created a positively charged culture that promotes the good in every person, resulting in a team that has developed best-in-practice methodologies and technology that continues to revolutionize the industry. Dan’s leadership helped Treeline navigate uncertain times in the months following September 11, 2001, and under his guidance, sustained the business through both the great recession as well as helped Treeline thrive throughout the Covid pandemic. While Dan Fantasia’s passion and positive approach to business is what sets him apart from other leaders, his ability to identify opportunities in challenging times has established his business acumen and his reputation in the industry.