When there is a gap in performance between your salespeople or in meeting your expectations, how do you know you are not handicapping them with insufficient systems, tools and resources?

With the rapid advancement of AI, there are now powerful, practical tools available that can improve the efficiency of marketing and sales teams. The challenge is knowing which tools support your sales process — and which simply add noise.

In this webinar, we will discuss how to ensure you are setting your salespeople up for success by aligning systems, data, AI-enabled tools, and resources to your specific business and sales environment.

What we will cover:

• How AI-enabled visibility and traffic sources can improve the quality of inbound leads entering the sales system
• How conversion rate optimization (CRO) improves the yield from existing traffic and marketing efforts
• What AI-assisted and traditional resources are available within your budget for market research, marketing, contact data, and CRM
• How to identify the gaps in execution of the sales process including lead generation, qualifying and closing business.
• Determine what you can do about time wasted identifying ideal prospects and obtaining contact information.
• Understand what measurable accomplishments will let you and your team members know how efficient and effective they are at each stage of the sales process.
• How to make sure your team members are focused on the greatest opportunities for increased revenue, profit and gaining market share.
• What resources are available within your budget for market research, marketing, contact information, and customer relationship management (CRM).
• Why alignment matters and some of the ways alignment can go wrong

Be sure you are giving your salespeople what they need for optimal performance and improve efficiency, effectiveness and reduce wasted time.

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