As a sales coach who has worked with a variety of businesses, I often hear concerns from small business owners about competing with industry giants.
It’s a valid concern, but I always emphasize that while Goliaths may have size, Davids have agility, innovation, and heart. Here are three strategies I recommend to small businesses looking to stand tall amidst the giants:
● Embrace Your Authenticity: One of the inherent advantages of a small business is its closeness to its customers. You’re not a distant corporate entity; you’re a part of the community you serve. This intimacy can be a strong selling point. Engage directly, build genuine relationships, and ensure that every customer feels valued.
● Stay Agile and Ready to Pivot: One of the strengths of being a smaller entity is the ability to change direction quickly. You’re not bogged down by layers of corporate decision-making. Use this to your advantage. Stay informed, be ready to adapt to market changes swiftly, and don’t be afraid to test new strategies.
● Specialize and Own Your Niche: Rather than trying to be everything to everyone, find your niche. Understand what you offer that the giants can’t and make that your unique selling proposition. There’s immense value in being the best at what you do, especially if it’s something the larger competitors haven’t mastered.
Remember, success in sales doesn’t always come from sheer size. It’s often derived from understanding your unique strengths and playing to them effectively. So, to all the small businesses out there: wear your size as a badge of honor and play your cards right!
