Ken Cheo | Our Sales Coach

The Impact of Customer Experience on Sales and Retention

by Ken Cheo | Nov 8, 2023 | Sales

In today’s increasingly competitive marketplace, customer experience has become a game-changer. It has a profound impact on both sales and customer retention. Here’s why: When customers have a positive experience with your brand, they are more likely to be...

Understanding and Influencing Buyer Behavior in Saas

by Ken Cheo | Nov 1, 2023 | Sales, Technology

Understanding and influencing buyer behavior in the SaaS industry is essential for sales success. Here are some key considerations to keep in mind: – Know Your Buyers: Gain a deep understanding of your target audience by creating detailed buyer profiles....

Building a High-Performing Sales Team – 3 Things To Remember

by Ken Cheo | Oct 25, 2023 | Sales

Building a high performing sales team requires a salesforce design process that provides for clearly defined positions. Step 1 is your sales strategy and includes customer segmentation, product and service offerings for each customer segment and the sales process that...

Unlocking the Power of Customer Intent

by Ken Cheo | Oct 18, 2023 | Sales

How Unlocking the Power of Customer Intent Benefits Your Business and Increases Revenue As a business owner, it is impossible to overstate the importance of understanding and acting on customer intent. Customer intent is the underlying cause of every interaction your...

Leveraging Emotional Intelligence to Reduce The Sales Cycle

by Ken Cheo | Oct 18, 2023 | Sales

Emotional Intelligence (EI) is the secret sauce that’ll help you close more deals faster. Get the Emotion, Get the Deal Customers buy based on emotion; your job is to read them. Salespeople rarely stick with the conversation to generate the emotional response to...