by Ken Cheo | Jun 24, 2024 | Sales
As a sales coach who has worked with a variety of businesses, I often hear concerns from small business owners about competing with industry giants. It’s a valid concern, but I always emphasize that while Goliaths may have size, Davids have agility, innovation,...
by Ken Cheo | Jun 17, 2024 | Sales
The modern sales landscape is no longer defined by single-channel interactions. Consumers today weave in and out of multiple touchpoints, expecting brands to meet them with consistency and relevance at every turn. This complex tapestry of customer interactions...
by Ken Cheo | Jun 10, 2024 | Sales
The world of sales is intricate, constantly evolving, and requires a keen understanding of both product and clientele. While individual achievements and expertise are fundamental, the evolving landscape underscores the indispensability of collaborative teamwork for...
by Ken Cheo | Jun 3, 2024 | Sales
In the rapidly evolving digital era, selling has transformed from traditional in-person handshakes to navigating virtual spaces and digital interfaces. As we firmly embed ourselves in this new normal, success doesn’t just come from understanding our products,...
by Ken Cheo | May 27, 2024 | Sales
Thriving in the global market isn’t just about having a stellar product; it’s about understanding and adapting to diverse cultural landscapes. Empathy: Put yourself in your client’s shoes. What resonates with them culturally might be different from...
by Ken Cheo | May 20, 2024 | Sales
In the pulsating sales arena, a pitch isn’t merely a presentation; It’s the golden handshake that can usher in long-standing relationships. At its core, the ideal pitch delves into understanding and empathizing with the audience. By tailoring your message...
