by Ken Cheo | Dec 6, 2023 | Sales
We’ve all heard the saying, “Don’t put all your eggs in one basket,” but have you ever thought about its relevance in the realm of tech sales? Let’s discuss why focusing on just 2 to 4 markets could be your winning strategy. By...
by Ken Cheo | Nov 29, 2023 | Sales
There’s a strategy that you could be missing out on – having different BDR’s and closers for different market segments. In the diverse landscape of tech sales, specialization isn’t a luxury, it’s a necessity. Just as a sports team has different players for...
by Ken Cheo | Nov 22, 2023 | Sales
Negotiation is a means to an end, closing the sale. It’s the pivotal moment where deals are won or lost, and profits are maximized or minimized. Here’s how you can become a master of effective sales negotiation: 1️ – Preparation is your secret...
by Ken Cheo | Nov 15, 2023 | Sales
Stalls and objections can occur at every stage of the sales process. Being able to recognize them as they occur and knowing how to handle these situations can make the difference between moving forward, stalling, or letting the opportunity die. With the right...
by Ken Cheo | Nov 8, 2023 | Sales
In today’s increasingly competitive marketplace, customer experience has become a game-changer. It has a profound impact on both sales and customer retention. Here’s why: When customers have a positive experience with your brand, they are more likely to be...
by Ken Cheo | Nov 1, 2023 | Sales, Technology
Understanding and influencing buyer behavior in the SaaS industry is essential for sales success. Here are some key considerations to keep in mind: – Know Your Buyers: Gain a deep understanding of your target audience by creating detailed buyer profiles....
