How to Subtly Build Trust on a Sales Call

by | Sales

How do you build trust subtly on a sales call?

5 ways:

Strategic Talker, Better Listener…

Here’s a secret: listening wins deals. Sure, you’ve got a lot to say. But hold back, and let them do the talking. They’ll see you’re genuinely interested, not just waiting to unload your pitch.

Relate and Validate…

Nothing builds trust like understanding. Relate to their problems. Validate their concerns. It shows them you’re in their corner and not just there to make a quick buck.

Honesty = Best Policy

No one likes a slick Willie. Be transparent. If your product isn’t right for them, say so. It sounds counterintuitive, but they’ll respect you for it. Plus, it leaves the door open for future deals.

Don’t Overpromise

Don’t promise the moon if you can’t deliver it. Keep your commitments realistic. You’re in for the long game, and trust me, they’ll appreciate the honesty.

Share Your Expertise

Got industry insight or an interesting tidbit? Share it! This isn’t about showing off. It’s about demonstrating value beyond your product. It’ll mark you as a trusted advisor, not just another salesperson.

Use these tips and watch as your conversations transition from hard sale to trusted consultant.

Happy selling!