by Ken Cheo | Feb 9, 2024 | Sales
We all know the classic scene in the Hollywood blockbuster, where the hero, usually on the brink of collapse, gives a last-ditch pep talk to save the day? That crucial “sell” scene, where the hero manages to convince the ally, the enemy, or even the...
by Ken Cheo | Jan 25, 2024 | Sales
Keeping up with trends isn’t just about staying relevant – it’s a survival tactic. Trends don’t just tell us what’s popular, they point us towards who we should be targeting and working with. So how can we harness trends effectively? Trends are...
by Ken Cheo | Dec 15, 2023 | Sales
Selling to Different Generations: Adapting Your Approach for Gen Z, Millennials, and Beyond In the realm of sales and marketing, understanding your target audience is paramount. With generations as diverse as Gen Z, millennials, Gen X, and baby boomers, this task...
by Ken Cheo | Dec 6, 2023 | Sales
We’ve all heard the saying, “Don’t put all your eggs in one basket,” but have you ever thought about its relevance in the realm of tech sales? Let’s discuss why focusing on just 2 to 4 markets could be your winning strategy. By...
by Ken Cheo | Nov 29, 2023 | Sales
There’s a strategy that you could be missing out on – having different BDR’s and closers for different market segments. In the diverse landscape of tech sales, specialization isn’t a luxury, it’s a necessity. Just as a sports team has different players for...
